Hannum knew that the only song for this moment was Teenage Kicks by The Undertones. How did he know this? He just knew.

Yusef had money, owned a couple of restaurants in town. He spent an evening watching Hannum spin at a party and noticed Hannum’s fanatical preference. “You play anything besides Sire?” he asked. Hannum shot back: “Nope—Sire is the only record label worth hearing.”

WELCOME TO SIRE’S BY ROBERT MORGAN FISHER 34THPARALLEL MAGAZINE ISSUE 26

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